In the frenzy of big game day ads highlighting everything from new cars, a lighter lite beer, and that new extra crispy chip myself and team crafted a game day spot and social campaign that was based on the ads themselves you’d see on game day to destinations all over the world, because we weren’t made to buy more “stuff” we were Made To Travel. 
In addition to working on the social strategy and activation rollout I partnered with the social team at Expedia to write the activation tweets that went live on Twitter on game day, and later won Twitter Marketing’s Best of Tweets Super Bowl LVI.​​​​​​​